East African Breweries Limited (EABL) is East Africa’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs) reaffirming our standing as a total adult beverage (TAB) company.

With breweries, distilleries, support industries and a distribution network across the region, the group’s diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors.

As a consumer-driven business, EABL takes time to study the market and understand consumer needs and wants as well as how best to satisfy them. That is why we constantly invest in innovating and renovating our brands to stay on par with dynamic consumer trends. This goes hand in hand with our Vision to be the most celebrated business in Eastern Africa.

Our Purpose:

Celebrating life every day, everywhere.

Our Ambition:

To create the best performing, most trusted and respected consumer products company in Africa. 

Our Vision:

To be the most celebrated business in every market in Eastern Africa.

Our Values:

Our Values are at the heart of our business. They form a critical element of our corporate strategy, influencing the way we work everyday and everywhere.

We are passionate about consumers. Our curiosity and consumer insights drive our growth. We cherish our brands and we are creative in pursuing their full potential. We are innovative, constantly searching for new ideas that drive growth and developing them across the business.

We value each other. We seek and strive for inclusion and diversity, mutually fulfilling relationships and partnerships and respect for people’s lives.

We give ourselves and each other the Freedom to Succeed. We trust each other, we are open to challenges and we respond quickly to the opportunities this creates.

We are Proud of what we do and how we do it. We behave responsibly with the highest standards of integrity and social responsibility.

We strive to Be the best. We are always learning and improving, we set high standards and stretch to exceed them. We celebrate our success.